Strategic Account Manager

Overview

In this role you drive digital revenue with the sales team, shaping media strategies aligned to advertiser goals. You will analyze data to uncover insights, optimize campaigns, and coordinate creative assets across display, video, OTT, and more. You work closely with sales and production to deliver effective digital marketing solutions in a fast-paced, team-driven environment. This position sits within Nexstar's local TV and digital offerings, offering opportunities to influence campaign performance and grow client partnerships.

Responsibilities

• Generate digital revenue with Sales Management and Account Executives
• Develop growth-oriented media strategies based on advertiser goals
• Perform in-depth data analysis to deliver actionable insights
• Evaluate KPIs and optimize campaign performance
• Handle digital order entry and updates
• Coordinate with sales and production on creative assets (banners, videos, emails)
• Assist with all aspects of the digital sales process (training, logging orders, campaign monitoring, reporting)
• Support management with digital sales operations (materials, pacing, coordination, performance metrics)
• Assist with station contests and sweepstakes
• Other duties as assigned

Key requirements

• BA or BS in Marketing, Advertising, or Communications preferred
• Foundational knowledge of SEM, SEO, Social, Display, Video, OTT, Mobile, Addressable Solutions, Email, Digital Audio is a must
• Google Analytics experience preferred
• Experience in digital marketing coordination or media sales preferred
• Knowledge of local digital marketing services products
• Excellent communication skills, written and verbal
• Able to multi-task and manage multiple projects
• Proficiency in Microsoft Office; design software a plus
• Experience with Wide Orbit, Monarch, ComScore, Nielsen a plus
• IAB and/or Google AdWords Certification a plus
• Automotive & database digital marketing experience a plus

• Motivated and enthusiastic self-starter
• Strong collaboration in a team environment
• Excellent critical thinking and problem-solving
• SEM
• SEO
• Social