Director of Marketing

Our client is seeking an experienced Director of Marketing to lead marketing strategy and execution for an organization serving complex healthcare and technical markets. This role will own positioning, demand generation, digital marketing, content strategy, and sales enablement, with a strong focus on turning marketing activity into target-account engagement, qualified pipeline, and revenue opportunities.

The Director of Marketing will lead the internal marketing function and external agency partners while working closely with Sales, Engineering, Operations, and other technical teams. The right candidate combines strategic B2B marketing leadership with hands-on knowledge of digital marketing, demand generation, and content development-and knows how to translate complex technical capabilities into clear customer value.

Responsibilities

• Define and execute an integrated B2B marketing strategy aligned with commercial growth goals, target accounts, and priority markets.
• Lead the marketing function and external agency partners across positioning, demand generation, content, and customer engagement.
• Own market positioning, value propositions, messaging, and brand standards across customer touchpoints.
• Build a pull-based demand generation engine that attracts target accounts and creates qualified commercial opportunities.
• Lead digital marketing across the website, SEO/SEM, LinkedIn, email, account-based marketing (ABM), retargeting, and marketing automation.
• Partner with Sales to establish target accounts, lead qualification criteria, CRM handoffs, and shared funnel metrics.
• Develop and manage a content strategy including technical case studies, thought leadership, application stories, videos, and sales collateral.
• Collaborate with Sales, Engineering, Operations, and technical teams to translate complex capabilities into compelling customer value.
• Improve website performance, search and AI discoverability, calls to action, and conversion paths.
• Lead customer, market, and competitive research to identify buyer needs, trends, and opportunities for differentiation.
• Develop marketing plans for industry events and conferences, including pre-event targeting and post-event follow-up.
• Manage marketing budgets, agency relationships, project plans, and performance dashboards with a focus on pipeline, conversion, and ROI.
• Provide leadership and direction to the marketing team.
• Travel approximately 20-30% for customer meetings, industry events, and company-related activities.

Skills

Artificial Intelligence (AI), Brand Messaging, Budget Management, Business-to-Business (B2B) Marketing, Competitive Research, Conferences, Consumer Branding, Content Development, Content Management, Customer Relationship Management (CRM), Demand Generation, Event Marketing, Healthcare, Internet Search, Leadership, LinkedIn, Market Research, Marketing, Marketing Automation Software, Marketing Plan, Marketing Strategy, Marketing/Sales Collateral, Metrics, Needs Assessment, Online Marketing, Partner Sales, Performance Management, Project Planning, Purchasing/Procurement, Reporting Dashboards, Return on Investment (ROI), Sales, Sales Qualification, Sales Strategy, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Account Selling (TAS), Technical Operations, Technical Strategy, Technical Writing, Thought Leadership, Trend Analysis

iMPact Business Group

Working with iMPact

Here at iMPact we have helped connect candidates to opportunities available in Information Technology, Accounting/Finance, Engineering, and Business Process/Administration. We have full-time, part-time and contract positions available in Michigan, Florida as well as nationwide.

Our headquarters is located in Grand Rapids, MI and we also have an office in Tampa, FL. When you’re working with us, one of our experienced recruiters will connect you with matching opportunities and they will be there every step of the way to help you through the application, interviewing and onboarding process to ensure success.

To connect with one of our recruiters, submit your application for one of our open positions, or visit our website www.impactbusinessgroup.com to submit your resume for general consideration. We look forward to hearing from you!

Company Size

100 to 499 employees

Industry

Staffing/Employment Agencies

2004

Website

https://impactbusinessgroup.com